Plinio Pedra portrait
About Me

Designing products people actually use.

I am a Product Designer focused on user research, iteration, and shipping experiences that move real business metrics.

What I love in design

Outcome-driven
User research
Fast iteration
Building & shipping
Business impact

How I think

I do not believe in design as decoration. I believe in design as a leverage tool, a way to compress complexity into something people can use without thinking.

Every screen, every flow, every word should earn its place by making someone's job easier or a business outcome better.

My process is grounded in research, sharpened by iteration, and judged by what ships and what changes.

Lingo Bootcamp App
Language Learning

Lingo Bootcamp

A language-learning app redesigned around real instructor feedback and confident speaking practice.

I rebuilt the experience around safe, judgment-free repetition so adult learners stop freezing the moment it is time to actually speak.

Validated through usability testing with real students and instructors before shipping the redesign.

Beyond design

Outside of work I am a martial artist and an endlessly curious tinkerer who loves storytelling, tabletop RPGs, and building little things just to see what happens.

Let's build something people don't have to think about.

The best products feel obvious. That is what I aim to design.

© Plinio's portfolio 2026