Plinio Arteman Pedra

UX & Product Design · Case study

• Designed a local services marketplace connecting clients, professionals, and businesses through a structured multi-profile system under one account.
• Created mobile interface flows and high-fidelity screens focused on clarity, consistency, and usability across complex service interactions.
• Developed a proposal-based interaction model, replacing traditional chat with clearer stages for scope, price, agreements, and service decisions.
• Refined the mobile interface using modern design principles, improving visual consistency, hierarchy, and readability throughout the product experience.

Tech stack: Figma, Lovable, Notion, Product Strategy

Design Sprint · Case study

• Collaborated in a one-week design sprint with a multidisciplinary team to create a mobile wellness app focused on healthy daily habits for teenagers.
• Designed wireframes, high-fidelity mockups, and an interactive Figma prototype within a short deadline.
• Created a central dashboard to help users track routines and progress, receiving positive feedback for clarity and motivation during user interviews.
• Iterated quickly based on usability feedback, improving screen flow, visual structure, and ease of use before the final presentation.

Tech stack: Figma, FigJam, Quant-UX

Vancouver, Canada

• Contributed to website design and visual direction, supporting the transition from FLUI Hackathon to a more design-focused event identity.
• Improved website layout, visual hierarchy, and clarity, making information easier to access for participants and partners.
• Created and adapted social media assets for Instagram and LinkedIn, maintaining brand consistency and supporting community engagement.
• Worked in a fast-paced collaborative volunteer environment, responding quickly to feedback and evolving event needs.

Tech stack: Figma

Vancouver, Canada

• Led end-to-end product design for a mobile-first English-speaking practice app, from problem definition to final UI refinement.
• Designed a scalable mobile experience while maintaining the existing brand identity and visual consistency.
• Defined and refined product features, user flows, and interaction patterns focused on confidence-building, habit formation, and low-pressure practice.
• Planned and documented research, ideation, wireframes, high-fidelity UI, and usability-driven refinements.

Tech stack: Figma, FigJam, Notion, Google Forms

Vancouver, Canada

• Designed a community-driven coupon app from scratch, moving Chang's Taekwondo from a manual paper-based system to a digital platform.
• Conducted user interviews, surveys, and usability testing with families and stakeholders to identify pain points around access, sharing, and engagement.
• Created end-to-end user flows, wireframes, and high-fidelity UI focused on community interaction, ease of use, and trust.
• Designed mobile screens supporting coupon sharing between families and partner businesses, strengthening community engagement and sponsor value.

Tech stack: Figma, Notion, Quant-UX, Google Forms

Vancouver, BC

Online

Campo Grande, Brazil

• Created digital content focused on visual storytelling, audience engagement, and rapid interaction on online platforms.
• Developed strong communication and presentation skills through live content, community interaction, and social media growth.
• Built experience with pacing, visual clarity, and audience attention, supporting the current approach to interface design.